5 New Years Resolutions, Inspirations and Goals for Wine Businesses
Written by Lilia Alvarez Nevarez
(3 min read)
Wine businesses: Here are 5 New Years resolutions, inspirations and goals that will help make 2022 the best year you’ve ever had!
1. Embrace that it’s no longer just about the wine. Experience is everything!
WHY
Research shows that today’s consumer values experiences more than things. This is a huge opportunity for the wine industry!
HOW
In 2022, think beyond the wine. Create memorable, immersive experiences for your customer, AND really examine if you are limiting your brand to a static symbol rather than allowing it to be the living essence that you infuse into your customers experience with your business, both digitally and in person.
2. Commit to being customer obsessed!
WHY
Understanding your customer and what they do and don’t want from you will help you improve their experience, which will enhance their connection to your wine, which will elevate sales.
HOW
In 2022, use simple daily practices to stay constantly informed about what your customer wants. These might include making careful “tasting notes” (observations about the customers that visit your tasting room or store), chatting with your audience on social media, conducting online surveys, having conversations with them face to face, listening to employee observations, and paying close attention to what non wine merchandise is and isn’t selling.
3. Resolve to be less generic and more inspired by your brand!
WHY
There is an epidemic of sameness throughout the wine industry. Wine businesses who lean into a unique brand will be the ones people remember and care about most.
HOW
In 2022, use your brand to inspire ways to rethink your customers’ holistic experience your wine (in-person, virtual, self and guided tastings, wine club, events, merchandise, digital presence, gift packages, etc.) Focus on being, creating and delivering on something that no other winery can.
4. It's 2022. Lean into virtual experiences!
WHY
The pandemic has solidified our virtual lives, so virtual offerings are more expected and appreciated than ever before. People love being able to experience wine in fun and unique ways from the comfort of their homes. It’s a great way to build connections with customers near and far and grow business.
HOW
In 2022, start brainstorming ideas for virtual offerings that only your wine brand can offer. Get access to a digital platform that can host your events. (There are many to chose from now, but Zoom is still a favorite.) Market these experiences using your newsletter, social media and website. Get help from an expert if needed.
5. Get your brand “in shape” for the new year!
WHY
Without a strong brand, you can’t do any of the previous resolutions meaningfully. Not having a unique brand to lean into for guidance and inspiration is a sure way to sink into the wine industry sea of sameness.
HOW
Make the most of 2022! If you don’t have a brand, get to work quickly with a wine brand expert to develop a unique brand strategy and story that will enable you to have the best year you’ve ever had!
