WINE BRANDING
WE BUILD WINE BRANDS PEOPLE CARE ABOUT.
To stand out in the sea of wine industry sameness, your brand must give customers a reason to care about you. A stunning logo is a great start, but you need more. We’ll help you create a wine brand essence that’s alive with unique character, purpose, style and voice, and worthy of your customers’ attention.
BRAND STRATEGY
Exceptional brands are built on strategic insights. We’ll explore the nuances of your business, market and target audience to uncover your strategic brand opportunity — what you can authentically own unlike anyone else. We’ll assemble that into a strategic brand direction that will guide your marketing and so much more.
BRAND IDENTITY
Customers are drawn to brands with character. Using your strategic brand direction, we’ll creatively develop a unique brand identity that defines you, differentiates you and, most importantly, brings the character of your brand to life. That identity includes your logo, tagline, style, voice and personality.
BRAND STORY
Connection to your wine brand is tied to the emotion it evokes. We’ll develop a cohesive brand narrative that captures the passion behind your wine and inspires an emotional connection to it. You can put this story to use across your website, marketing materials, social media content and wine experiences.
BRAND GUIDELINES
Once your brand is in place, it’s important to ensure those responsible for representing it — your employees, industry partners and the media — have the tools to do so accurately and consistently. We’ll create a set of guidelines that define the verbal and visual standards by which the world should interpret and encounter your brand.
Style speaks without saying a word. This is why customers experience your wine with their eyes before it ever hits their lips. We’ll design labels, packaging, digital templates for your social media and newsletter, signage and merchandise that capture both the character of your wine and your customers’ attention.
BRAND ELEMENTS
Sometimes just a little guidance is all you need to spark inspiration, answer questions or navigate back on brand course. We’re happy to consult with you on a one time basis or consistenly over time — whatever you need to feel supported and confident in the brand decisions and actions you take for your wine business.
BRAND CONSULTING
WINE MARKETING
WE CREATE WINE CONNECTIONS PEOPLE NEED MORE OF.
Whether you’re trying to attract new customers or deepen relationships with the ones you already have, marketing is all about storytelling. And the best storytellers do more than inform and entertain — they enrich the lives of their audiences. We’ll provide you with marketing tools that connect customers to your brand story and keep them coming back for more.
WEBSITE CREATION
The impact of a website is unmatched. For your customers, it’s a litmus test as much as a learning tool, not to mention a means of booking tastings and purchasing wine. We’ll create a digital home for your brand story that sparks curiosity and connection to your wine.
SOCIAL MEDIA AND NEWSLETTER CONTENT
Content is still king but not just any content. Your customers follow you for more than beautiful photos — they want to learn from and feel inspired by you. We’ll ideate and create social content that will stop your customers from scrolling on.
Your expertise and brand story are worthy of packaging as publishable content for reputable sources. We’ll help you find these excellent marketing opportunities and develop content that’s right for them and their audience so that your brand story becomes the page turner wine drinkers can’t forget.
ARTICLES FOR PUBLICATIONS
DIGITAL AND PRINT ADS
Paid advertising is still necessary to ensure maximum brand awareness — especially on social media. We’ll ideate and develop impactful ads that will create an allure that lingers on the mind, making it necessary to get to know you more.
Exploration starts with an invitation. We’ll help you create collateral materials that draw customers in to get to know and experience your wine.
COLLATERAL
Aligning with partners, such as complimentary brands or influencers, is a wonderful way to grow your audience. We’ll help you find the right partners for your brand and guide you as you develop partnership agreements to ensure they have the maximum impact for you possible.
BRAND PARTNERSHIPS
Taking your wine beyond the tasting room is necessary for maximizing sales and creating brand awareness. When it becomes impossible for you to be in two places at once, we’ll be your representative where ever your wine story needs to be told.
BRAND AMBASSADORSHIP
WINE EXPERIENCES
WE CREATE WINE EXPERIENCES PEOPLE TALK ABOUT.
Your wine experiences have the power to create brand evangelists out of your customers, but not all experiences are created equal. If you want your customers to rave about your wine, you have to give them a wine experience worth remembering. We’ll help you ideate and execute memorable wine experiences that embody your brand and deliver meaningful value.
WINE CLUBS
Convenience and discounts are common, but belonging is rare. We’ll help you develop a wine club experience that goes beyond a discounted delivery and provides customers (near and far) with the sense of belonging membership should.
IN-PERSON TASTINGS & TOURS
Your most expected wine experiences should come in unexpected packages. We’ll help you make your standard wine experiences absolutely special so customers never confuse your brand with another.
VIRTUAL TASTINGS
You can now accompany your wine as it enters the homes of your customers. We’ll help you develop virtual tastings that allow you to share your wine in the manner you would in your tasting room but in creative ways suited specifically for the comfort of home.
SPECIAL EVENTS
Out-of-the-ordinary events spark customer interest. We’ll help you brainstorm and plan unique events that are sure to pique your customers’ curiosity and make lasting connections.
WINE GIFTS
Wine is a go-to gift for any occasion, but it’s much more meaningful when it’s part of a greater experience. We’ll help you elevate simple seasonal gift offerings with a brand-inspired experience that surrounds it.
WE CREATE WINE CONNECTIONS PEOPLE NEED, TELL WINE STORIES PEOPLE WANT AND BUILD WINE BRANDS PEOPLE CARE ABOUT.
READY TO GO BEYOND?
