GROWERS: WEBSITE DEVELOPMENT

PROJECT BACKGROUND

After undergoing a brand refresh and package redesign, Canada’s original cider company, Growers (formally Growers Cider Co.), needed a product-focused website that reflected their brand evolution and allowed customers to explore beverages available to them. View the full website at growerscider.com.

THE INSPIRATION + THE WORK

We leaned into the beverage characteristics and product imagery to create a design aesthetic as fresh and crisp as their cider itself! Upon visiting, customers encounter vibrant colors and splashes of fruit that convey the flavorful effervescence of this long-beloved brand. Design elements from the new packaging were integrated into the page layouts to create a seamless customer connection to the product and add interest to the intentionally simple page structure. We kept the site architecture clean and the number of pages limited to ensure users could easily discover new ciders and spritz options. Growers now has a website that positions the product at center stage, clearly communicates the flavorful nature of their brand and delivers the utmost customer utility. 

Note: Our website design was implemented by our partners at Vinbound Marketing.