MAP + SET

Translate your brand direction into an identity, the visual and verbal expression of your brand. 

What we do:

  • Business and Industry Analysis

  • Competitor Audit 

  • Consumer Research 

  • Brand Discovery

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  • Creative Ideation and Development

What we deliver:

  • Strategic Brand Direction and Architecture

  • Business Recommendations

  • Insights Report

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  • Verbal Identity (Name, Tagline, Voice)

  • Visual Identity (Logo Creation, Type and Image Style Development)

  • Brand Attributes (Characteristics, Traits and Principles)   

  • Brand Guidelines