MAP + SET + EMBARK

Apply your brand strategy and identity to your business actions — expressions and behavior. 

What we do:

  • Business and Industry Analysis

  • Competitor Audit 

  • Consumer Research 

  • Brand Discovery

  • Creative Ideation and Development

    +

  • Brand in Action Analysis 

  • Brand in Action Strategic and Creative Ideation

What we deliver:

  • Strategic Brand Direction and Architecture

  • Business Recommendations

  • Insights Report

  • Verbal Identity (Name, Tagline, Voice)

  • Visual Identity (Logo Creation, Type and Image Style Development) 

  • Brand Attributes (Characteristics, Traits and Principles)     

  • Brand Guidelines

    +

  • Brand Expression Guide

  • Brand Behavior Guide