WINE + PIZZA: A PAIRING EXPERIENCE

PROJECT BACKGROUND

In feedback gained from previous wine experiences we’d created, we learned there was a strong desire amongst the El Paso wine-enjoying community to learn more about pairing wine with food. We knew a fun and practical application would be most appealing, so we partnered with Zin Valle Vineyards and local pizza truck Heavenly Slices to create a wine and pizza pairing experience. 

THE EXPERIENCE

A good wine + pizza pairing is one of life's most enjoyable feasts, but not every wine tastes its best with pepperoni pizza. This experience teaches attendees how to pair their favorite pizzas with wines that complement them. Four wines are paired with samples of four different pizzas. Attendees are guided through a tasting of the pairings and a discussion about what makes them work. General food and wine pairing rules of thumb are integrated into the conversation so that attendees leave feeling empowered to experiment with pairing on their own. They’re also given a Wine + Pizza Pairing Guide to keep on hand that they can refer to in the future. 

RESULTS

Feedback has been extremely positive with ample requests for more wine and food pairing classes!