PLYMOUTH BAY WINERY: SOCIAL MEDIA CONTENT

PROJECT BACKGROUND

Ten years after purchasing Plymouth Bay Winery and growing the business into a noted destination for Plymouth Massachusetts tourists, owners Michael and Pam were ready to enhance their winery’s digital presence with a more modern feel that reflected their playful personalities. After establishing their new brand identity, we created a refreshed digital ecosphere that would help their unexpected, playful wine experience shine, driving an increased volume of Plymouth visitors to their tasting room. Their social media content was a critical component of the project.

Entertaining and informative social media content pillars and templates were created so that Michael and Pam can easily engage on social media in a manner consistent with their new brand look and voice. We also developed 4 months' worth of finished content to ensure a stellar reintroduction to the world! The brand has not yet launched, but a sneak peek of the social media content we developed for them can be seen below.

INSTAGRAM REELS: BRAND LAUNCH TEASERS

To tease the launch of the new brand, we created a series of simple Instagram Reels that hinted at what was to come. The visuals of the ocean in the background are a nod to the Pilgrim’s daring voyage to Plymouth. The ambient sounds of waves hypnotically capture the viewer’s attention.

INSTAGRAM REELS: BRAND PERSONALITY SNEAK PEAK

For the brand’s social media launch, we created entertaining reels with pithy, witty headlines that would give the audience a taste of Plymouth Bay Winery’s new playful confidence.

INSTAGRAM REELS: PLAYFUL COCKTAIL RECIPES

The foundation of the brand is exploration and discovery, and this needed to be evident in their social media content. This cocktail recipe series dares customers to be experimental and enjoy their wine in new, non-traditional ways.

INSTAGRAM CAROUSELS

To showcase their fruit wine authority, we created a series of carousel posts that divulge unknown facts about fruits important to their region and their wine.