ZIN VALLE VINEYARDS: SOCIAL MEDIA RELAUNCH
PROJECT BACKGROUND
Zin Valle Vineyards was in a season of renewal. Their second generation had just assumed leadership, and they were preparing to introduce the wine from their family-owned Tuscan winery, Fattoria Svetoni, as part of their standard offering in their Texas tasting room. They had recently worked with us to evolve their brand with their business. After we developed a new brand identity that merged their Texan and Tuscan worlds together, rethinking their digital presence was necessary to convey Zin Valle Vineyard’s new wine offering and refined yet approachable experience. Social media was a critical component.
Our challenge was to develop a social media “toolbox” that the Zin Valle Vineyards team could easily pull from to create brand-aligned content on their own consistently. We designed templates for all of their social media channels and created engaging content pillars for them to defer to. We also created one month's worth of social media content for the brand’s launch.
Z Is
The sample below is one of a series of carousels we created within this content pillar. Each leaned heavily on the brand voice to introduce Zin Valley Vineyards’ new refined yet approachable experience to the world.
Z Says
The sample below is one of a series of carousels we created within this content pillar. Each acknowledged Zin Valle Vineyards’ Italian offering by playfully touting their expertise on Italian culture and wine.
Z Pairs
The sample below is one of a series of carousels we created within this content pillar. Each showcased Zin Valle Vineyards’ refined wine expertise and approachable nature through unexpected wine pairings.
Z Knows
The sample below is one of a series of carousels we created within this content pillar. Each exhibited Zin Valle Vineyards’ knowledge of Texas and Tuscan wine and winemaking through fun tidbits of information.
