ZIN VALLE VINEYARDS: WINE LABELS
PROJECT BACKGROUND
Zin Valle Vineyards was in a season of renewal. Their second generation had just assumed leadership, and they were preparing to introduce the wine from their family-owned Tuscan winery, Fattoria Svetoni, as part of their standard offering in their Texas tasting room. They had recently worked with us to evolve their brand with their business. After we developed of a new brand identity that merged their Texan and Tuscan worlds together, all of their wine labels needed to be redesigned to reflect the new elevated brand.
We began with a bold template design that was applied across their standard wine offerings, creating consistency on the shelf and displaying elegance on the table. Label designs were later expanded beyond the template to create custom looks for signature wines that needed to stand apart from yet remain consistent with the design of standard wine labels.
RESULTS
Audience response to the new look has been so positive that Zin Valle Vineyards has been able to substantially increase the price of their wine. Also, high-end markets, restaurants, wine bars and hotels are now eager to have these bottles on their shelves.
